Role: Copywriter & SEO Specialist

Committed Wellness is a boutique massage therapy studio. For more than fifteen years, the studio found clients exclusively through word-of-mouth networking. But with a new audience in mind – referrals by way of concierge doctors – an effective online presence was essential.

My top objective for the re-brand was to provide copy that was as inviting to potential clients as it was informative. This included writing completely original copy for every web page: the landing page, service descriptions, seasonal sales page, staff bios, referral network, client testimonials, Square appointment descriptions, and a contact page. I also wrote copy for additional marketing materials – such as recurring email campaigns, sales banners, site pop-ups, and social media captions. In collaboration with the art director, I also co-wrote the video script for the “Initiation Evaluation,” which has earned referrals from concierge doctors.

For SEO, I created and implemented practices that have not only helped the business rise in targeted keyword search rankings but have also successfully brought in new clients looking for injury recovery exercises, myofascial release, private yoga classes, and assisted stretching and massage sessions.

Role: Copywriter

Rise Above Tutoring provides completely customizable tutoring, curriculum, and test prep to K-12 students in the Los Angeles area. To build upon its strong word-of-mouth advertising, the business was in need of a website that furthered its tutoring credibility while expressing youthful enthusiasm for the work.

My primary objective was to show the audience (parents) what makes Rise Above Tutoring unique compared to other tutoring businesses in the Los Angeles area. I wrote original copy for the entire website – including the company mission statement, a defined approach to customized tutoring, a thorough list of learning settings, and test prep options. I also wrote a page that explains what executive functioning skills are and why they’re important as well as a step-by-step overview of the full consultation process.

Additionally, I conducted client testimonials to highlight the amazing and varied ways the company goes above and beyond to meet the needs of its students.

Role: Copywriter

Echols Fitness creates and curates personal fitness and wellness experiences that hone the connection between the mind, body, and spirit. With an outdated online presence, the business needed a full re-brand that inspired audiences to take holistic approaches to their well-being.

As the copywriter, my objective was to write original copy that took readers on a journey through the full Echols Fitness experience before even stepping foot inside the facility. I wrote all of the copy on the website – the official company mission statement and wellness philosophy, training session offerings, a walkthrough of the training facility, and team bios, and laid out a step-by-step overview of the introductory consultation process.

Role: Copywriter & SEO Specialist

Eli Miller Design is a boutique design studio specializing in brand strategy, copywriting, graphic design, art direction, and production. Consistently, the studio’s work is visually striking, emotionally resonant, and beloved.

My role was to punch up, trim down, and re-write the website copy to ensure that the studio’s online presence read as well as it looked. I polished and refined the company mission statement and philosophy, provided insightful summations of the projects featured in the portfolio, and re-wrote the list of services to demonstrate the breadth of the studio’s business acumen.

I also conducted client testimonials to capture the exceptional work the studio provides and crafted an SEO strategy that targeted local businesses looking to partner with a one-stop shop for taking their brand to the next level.

Role: Copywriter

Emporium Pies is a neighborhood pie and coffee shop in Dallas, TX. After expanding its product offerings and locations, the company website was in need of a refresh.

My objective was to write a mixture of updated and original web copy that built on the Emporium Pies identity: high-quality handmade pies, hospitality, and being unapologetically Texan.

Using my best Southern drawl and list of pie-related puns, I polished the company's ‘About’ page and baking philosophy and wrote original copy for the following website pages: Locations, Company History, Job Applications, and FAQs.

Role: Copywriter

Zayda Hair + Apothecary is a boutique hair and beauty salon with longstanding roots in San Antonio, TX. Though the business was working off of word-of-mouth referrals in a shared space, creating a website that coincided with the opening of a brick-and-mortar shop was paramount to its success.

My objective was to share the owner’s rich familial history of owning and operating beauty salons while maintaining a youthful and professional voice. I wrote original copy for the landing page and polished the services and contact pages.

Role: Copywriter

Body In Balance is a bodywork and corrective exercise business that uses ​​a therapeutic movement-based approach to wellness to provide holistic healing and lasting recovery. With an outdated website, a full rebrand was a necessity.

Because every Body In Balance client has unique wellness needs and personalized wellness plans, the challenge was to enlighten audiences as to what the business could do to improve their lives while refraining from telling audiences the specifics of what a personalized wellness plan might entail.

Using a mixture of original and pre-existing copy, I wrote the copy for the entire website: the landing page, services, pricing, first visit, about, and events pages. I also conducted client testimonials.